The organisers of the inaugural South Korean grand prix have revealed their new logo as the event draws nearer.
The fairly simple logo is said to reflect tradition and high-octane excitement. It was inspired by the Korean national flag as well as the chequered flag seen at races.
“The design is inspired by the Korean flag, or ‘Taegeukgi’, and incorporates motorsports’ most recognisable symbol, the chequered flag,” read a statement from the organisers.
“The ‘Taegeukgi’ incorporates the four Taoist philosophical ideals of harmony, symmetry, balance and flow, and its swirling treatment on the KIC emblem depicts both the energy of motorsport and the flow of the circuit.”
Mr Yung Cho Chung, the Chief Executive Officer of the Korean Auto Valley Operation (KAVO), said about the logo: “The Yin and Yang elements of the Taegeukgi represent perfect balance and give our emblem a local aesthetic, while the modern design reflects our technologically-advanced new motorsport facility, the only one of its kind in the country and set to become the heart of the sport in South Korea.
“The emblem will be a symbol of motorsport excellence here.”
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