Ferrari have chosen the British GP to reveal their new logo, which won’t come into effect until January 1st 2011.
The Italian outfit has taken steps over the past few months to reduce speculation that it is inadvertently advertising cigarettes through its barcode logo.
The barcode was removed from the car to be replaced with a white square, then removed completely. Now the team will remove it from their logo starting from next season.
Team principal, Stefano Domenicali, took the opportunity to explain why they had chosen to unveil the new logo at Silverstone.
“We chose Silverstone because it was here in 1951 that Ferrari took its first Formula 1 win with Jose Froilan Gonzalez,” he said. “Although revealed today, the new logo will make its debut next season, starting in January and will be visible on all elements of the racing department; the cars, team kit, driver race suits and all initiatives linked to the Ferrari Driver Academy, so that the new design will be linked to all future Ferrari’s racing activities.”
