The Sauber cars will feature the logo of the ‘Sauber Club One’, which the team describes as ‘a new club for companies wanting to use Formula One as a business platform against a grand prix backdrop without making a public appearance.’
Members of the club will also get to use the Sauber facilities in Hinwil for exclusive events.
Team principal Peter Sauber said about the new group: “Formula One as a marketing platform has changed over recent years. Formerly, its global reach was primarily used to raise the profile of consumer goods. Today it also serves as a vehicle for business deals and networking.
“Early this year I commissioned Publicis, one of the world’s leading advertising agencies, with devising a suitable concept. That is now in place and the discussions we have had with businesses so far have been very positive. I am in no doubt that through this club we are serving a steadily growing need.”
