Sauber, who have struggled to find sponsors for the 2010 season, have managed to secure a two-race deal with fast-food chain Burger King.
The Burger King logo’s will appear on the side and nose of the monocoque for the Spanish GP in Barcelona this weekend, as well as the European GP in Valencia.
“We are proud to be appearing in Spain alongside the global brand of Burger King,” said Peter Sauber. “In Formula One, the vast restaurant chain sector has hardly been tapped.”
Elías Díaz Sesé, Burger King® Iberia General Manager, added: “To become Official Partner of such an established Formula One team allows us to share values such as passion for constant evolution, maximum quality in products and services and permanent innovation. An added benefit is the fact that you provide Formula One and Burger King fans with good times.”
He went on to say that: “The presence of Pedro de la Rosa as a team driver is important, not only due to the fact he’s Spanish, but also because he transmits certain values as a sportsman. His personality perfectly fits with the Burger King® brand philosophy: enthusiasm for his job, kindness, optimism, professionalism, and a whole-life dedication to his passion.”
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