Renault today announced a major new sponsorship in the form of Hewlett Packard. The agreement will see HP branding take pride of place on the engine cover starting at this weekends Bahrain GP.
“We are delighted to welcome a global leader of the stature of HP to our partner network,” commented Renault F1 Team Chairman Gérard Lopez.
“F1 has a proven ability to boost brand awareness around the world, and we are proud that Renault F1 Team will be HP’s partner of choice in achieving this goal.
“Genii Capital believes that F1 can also be used as a very powerful business development platform. We hope that HP can develop new business opportunities through Genii Capital’s B2B platform and Mangrove Capital’s access to exciting technology opportunities.”
Eric Cador, Senior Vice President, Personal Systems Group at HP, added: “We are delighted to strengthen our partnership with the Renault Nissan Group and to provide the Renault F1 Team the best of our technology to support them in their quest for victory.”
This is the third new sponsor Renault has signed in as many weeks, firstly the backing of Lada, then MOV’IT and now HP. This will come as a relief to the team who struggled to find sponsorship after title sponsor ING pulled out mid 2009 after ‘crash-gate’.
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