Renault have today announced four new sponsorship deals with four seperate global companies until the end of the current season.
The deal sees telecom giant Embratel, leading razor and personal care brand Gillette, Brazilian oil and natural gas company OGX and pharmaceutical company Auden McKenzie join the outfit.
All four companies are based in or have a significant presence in Brazil and are likely the result of Bruno Senna joining the team in place of Nick Heidfeld.
Eric Boullier, Lotus Renault GP Team Principal & MD spoke of the deals: “We are delighted to welcome no fewer than four new partners to our commercial portfolio, and to what is proving to be a very exciting season of Formula 1.
“Lotus Renault GP share a common ethos with all the brands, in that we want to achieve at the very highest level through world-class professional practices. We are looking forward to prosperous relationships with all four partners in the coming months.”
Embratel, a personal sponsor of Senna, will see its logos on the rear sidepods of the R31 and Senna’s overalls.
Embratel President, José Formoso: “We at Embratel are proud to be with Lotus Renault GP and Bruno Senna in the Formula 1 world. In addition to Embratel’s brand, the Brazilians are taking the Senna name back to a Formula 1 race and, clearly, it is a special emotion for all the Brazilians that are passionate about F1.”
Gillette will see its logos on the front-wing flaps. This deal was concluded prior to the Belgian GP.
Gillette MD, José Cirilo: “We decided to establish a partnership with Lotus-Renault GP because it is a traditional, respectable and efficient team, just like Gillette. We seek to give men the best they can get with products that offer precision, so we build our reputation through association with high performance sports and teams, such as Lotus Renault GP.”
OGX will feature prominently on the chassis in front of the cockpit on both cars and Senna’s helment and overalls.
OGX CEO, Eike Batista: “We’re proud to be partnering with Lotus Renault GP, a team that will be heavily-supported in our home market of Brazil. Passion, the spirit of leadership and discipline are all part of the values of the EBX Group. It is these values, along with Lotus Renault GP’s knowledge of and drive for success that leads us to believe this partnership will be a prosperous one.”
The Auden McKenzie Group will also have its logos on the car, with specific locations yet to be confirmed.
Auden McKenzie CEO, Amit Patel: “At Auden McKenzie, we are fully aware of the power of promoting a brand by sports. For the first time we are partnering with a Formula 1 team, and we are very pleased to be offering our support to Lotus Renault GP’s ambition to return to the very top of the sport. For the brand, being associated with a high level team in such a global sport is of great importance to us, and we are confident that the collaboration will be a prosperous one. We are very pleased to be onboard, and look forward to successful times both on and off the track in the coming months”.
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