Lotus today announced a deal which will see one of the world’s largest news networks, CNN, sponsor the Malaysian backed team.
The CNN logo will feature on the Lotus T127, as well as the drivers overalls and team outfits.
“The combination of two such iconic and aspirational global brands fits perfectly with CNN International’s worldwide reach and brand positioning,” said Rani Raad, senior vice president of CNN’s international advertising sales.
“This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions.” He added.
A delighted Tony Fernandes commented: “We are very proud to welcome CNN into the Lotus Racing family. It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us.
“The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns.”
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