The Indian Grand Prix has secured itself a title sponsor in the form of Bharti Airtel – India’s largest and the world’s fifth largest telecommunications company.
The inaugural event takes place this season on October 30th just outside New Delhi, of which Sanjay Kapoor, CEO of Bharti Airtel India and South Asia, says he is delighted to be associated with.
“A sports phenomenon that initially originated from Europe and went across the globe to become a rage, Formula One today enjoys the cult following of a whopping 500 million plus fans. Airtel, with its 200 million plus customers which significantly represent the young and vibrant population, is delighted to be affiliated with F1 to bring this international sports event to India for the time first time ever!
“Right through its growth path, Airtel has been associated with speed, performance, calculated risks and excitement, the very words that spring to mind when you think of Formula One. Hence, it is only natural that Airtel and Formula One together bring to life the dreams of millions of young and passionate sports enthusiasts in India, giving them an opportunity of a lifetime to watch the very first Formula 1 Airtel Grand Prix of India in person,” said Kapoor at an official announcement alongside Bernie Ecclestone.
