MotoGP has announced that energy drinks company Red Bull will become the title sponsor of the Australian Grand Prix from the 2027 season.
The championship already has a long-standing agreement with Red Bull across various teams and events, which recently was added to with the return of the company as a sponsor of Honda.
Now, the partnership will continue at a new venue as it is set to become the title sponsor of the Australian Grand Prix when the event moves to the Adelaide Street Circuit in 2027.
“Australia is one of MotoGP’s most passionate and important markets, and we’re delighted to welcome Red Bull as title sponsor as we begin an exciting new chapter in Adelaide in 2027,” Carlos Ezpeleta, Deputy CEO of MotoGP, said in a press release.
“The inaugural Red Bull Grand Prix of Australia in Adelaide will be a landmark moment for MotoGP. The new city circuit provides an incredible opportunity to bring the sport into the heart of the city and create a spectacular experience for fans, teams and riders alike.
“Red Bull has an unrivalled track record in motorsport and shares our ambition to deliver world-class events and unforgettable fan experiences. They are the perfect partner as we build the future of the Australian Grand Prix together.”
South Australian Premier, Peter Malinauskas, said: “Red Bull is one of the most recognisable brands in the world, and having them on board as the title sponsor of Adelaide’s first MotoGP Grand Prix is a huge endorsement for this event and a massive coup for South Australia.
“This is exactly the kind of global partnership we want to attract. One that brings enormous international exposure, creates excitement and helps establish Adelaide as a must-visit destination on the MotoGP calendar.
“We’re building something special here, and with Red Bull and MotoGP teaming up, we’re gearing up for an incredible first race in 2027.”
Discussion about this post