Formula 1 has announced a new five-part series called 'The Pit', which will be hosted by US rapper A$AP Ferg.
The online series will feature a range of F1-themed challenges, providing a greater insight into the sport and its drivers, with Carlos Sainz, Lando Norris, Daniel Ricciardo and Kimi Raikkonen all involved.
The series is being produced by Complex, a New York-based media company which specialises in digital media.
"Partnering with Complex gives us the perfect platform to wow and engage new fans in the US," said Ellie Norman, Formula 1's director of marketing and communications.
"We want to showcase Formula 1 in a different way, and getting A$AP Ferg’s unique perspective on the sport with some of the world’s best drivers is a brilliant way to immerse new fans into the sport.
"Securing a partnership with Complex ensures we are talking to a new audience in a way that’s right for them and we are really excited to see how the series progresses."
Edgar Hernandez, Complex chief revenue officer, added: "This partnership provides millennial audiences a way of experiencing Formula 1 like they've never seen before.
"Complex was able to contextualise the sport through best in class storytelling and the most relevant talent that hits with this hard to reach audience. Formula 1 is the perfect partner as they understand the importance to find the intersection of diverse audiences and bring that interesting convergence to life."
The first show will premiere on October 4, with weekly episodes up until the United States Grand Prix on November 1.
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