Formula 1 is set to launch its very first mobile trading game for fans to play across iOS and Android platforms in conjunction with new technological partner VirtTrade.
The app will include collectible images of drivers, tracks, teams, action from throughout the F1 calendar with specific ‘live’ day and date content will also be available during every race weekend.
The F1 race calendar will be the focus of most activity within the game, while metagames within the app will allow continued engagement in between races, as well as during the off-season to keep interest going once the on-track action has finished.
Social and community play will also be a significant part of both the in-app user experience as well as how VirtTrade will facilitate the game in order to reach fans, advocates and influencers who enjoy the sport all over the world.
Adam Crothers, head of digital new business for Formula One, said: "VirtTrade offers F1 a new and alternative take on presenting our mix of content, as well as a new entry point for fans. We think their unique take on collectibles gamification will be a hit with our current fan base too and the product offers a game-type environment that isn’t simply simulation based."
Ross Walker, chief commercial officer at VirtTrade, added: "We have long coveted F1 and the opportunity the brand presents for a digital collecting experience, and we look forward to helping F1 and its owners enter a new space to engage fans and drive revenue streams."
The initial launch will on iOS devices with Android launching soon after.
