Formula 1 has announced plans to launch a brand new live post-race show that will be broadcast exclusively through social media network Twitter.
The 'F1 Live Show' will launch from the Spanish Grand Prix and will be broadcast at a further nine races this season. Broadcaster Will Buxton will present the show which will also feature F1 legends as various co-hosts including 2016 champion Nico Rosberg.
The show will go on air after the podium ceremony, live from the paddock, featuring interviews with "key drivers, engineers and team principals from the race.
"They’ll analyse the key moments of the race thanks to real-time race playback, and amplify the conversation across Twitter’s fan community. Buxton will continue to contribute to Formula1.com and present across the Formula 1 international TV feed and digital platforms," confirmed a statement.
The show, which is in partnership with Twitter, will be available globally. The platform will also show post-race highlights as part of the new deal.
"It is good to see the new direction of F1 across digital, as a key channel to engage with fans and future fans of the sport," commented Rosberg. "I was delighted to join this programme when F1 asked me to participate.
"I love F1 and I believe that we can grow the sport through digital engagement. The Twitter live show is a terrific step forward."
F1's director of digital and new business, Frank Arthofer, added: "On the heels of the of F1 TV launch announcement, we are thrilled to announce a new initiative aimed at expanding our fan engagement and monetization strategy on Twitter.
"Twitter came to us early on with an emphasis on co-producing original live content to extend the race weekend dialogue. Given how well their platform caters to driving conversation around global live events, the strategic fit was perfect; we’re thrilled to be partnering with them on this show in 2018."
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