Formula 1 is to ‘turn pink’ at next month’s United States Grand Prix after announcing a partnership with Susan G Komen, the world’s leading breast cancer organisation.
The United States Grand Prix coincides with Breast Cancer Awareness month and there will be a number of on-and-off-track activities across the course of the Austin weekend.
Sponsors, race promoters, teams, broadcasters and the FIA will join the cause to help turn the race weekend ‘pink’, with themed merchandise also set to be available for fans.
There will also be a social media campaign, with spectators encouraged to share their own stories.
“This ground-breaking partnership will mark a very special moment on this year’s Formula 1 calendar as we physically alter key elements of a Grand Prix weekend to highlight Breast Cancer Awareness Month,” said Formula 1 commercial chief Sean Bratches.
“We are in a unique position as one of the most watched sports in the world – and the only truly global sport that competes annually – with over half a billion fans across the globe to help elevate awareness for such an important cause.
“This is an opportunity to use the Formula 1 platforms as a force for social good and rally support for the fight against breast cancer, a disease which affects millions of people every year.
“It is gratifying to see the entire Formula 1 community, from the teams, drivers, the FIA, sponsors and broadcasters, unite and focus its collective will to give back.”
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