Force India has unveiled an all-new matte pink livery for the 2017 Formula 1 season after signing a new sponsor deal with Best Water Technology Group (BWT).
The VJM10 will race in pink, magenta and silver to mark the beginning of a long-term relationship with the Austrian-based water brand.
The new colours will make their debut at the season-opening Australian Grand Prix in Melbourne in a fortnight, while Sergio Pérez and Esteban Ocon will race with pink helmets.
"The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our 10-year history," said team boss Vijay Mallya.
"It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.
"For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula 1.”
BWT CEO Andreas Weißenbacher added: "The collaboration with Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world.
"We share with Formula 1 – the premier league of motor sport – the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies."
Force India finished fourth in last year's standings and initially unveiled a predominantly silver livery, which was used throughout the course of pre-season testing.
