More races in North America would be a boost for the Mexican Grand Prix, its promoter claims, despite the added competition for ticket sales.
The event's marketing director Rodrigo Sanchez believes a greater number of races in the North American timezone would help to build Formula 1's popularity in both the United States and Mexico and therefore boost the number of fans wanting to purchase tickets.
He believes Liberty Media's recent takeover can achieve that, with the American company likely to embark on a growth plan for the US region, which would include adding races.
"When we are trying to build new audiences and bring new fans and create a new fan base, it does get a little complicated," he told Reuters.
"We wish we could have more and more races on prime time on our side of the world and I think the only way we will get that is if, collaboratively, there start being more races in the region in general."
At present, North American has just three races: Austin in Texas, Montreal in Canada and Mexico, whilst South America has one with Brazil, compared to Europe which has ten including Russia and the Middle East and Asia which has eight.
Sanchez says it's important that North/South America has a similar number of events in future.
"We need to keep promoting Formula One… amongst the entire continent. We don’t have the luxury as a geographic region that some of the other areas have," he added.
"It’s well known that there is just a European part of the season. Having more races within your geographic area, it definitely helps to build a good fan base."
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