The Probite British Rally Championship [BRC] will return to free-to-air terrestrial television in 2024, after signing a multi-year deal with ITV4 and ITVX to broadcast the six-round series across the UK and the Republic of Ireland.
An enhanced media package for the UK’s premier rally championship will include a dedicated one-hour highlights show on ITV4 after each round of the series to be broadcast at prime time with further repeat broadcasts and an end of season round-up programme.
In addition to the ground-breaking prospect, the programme will also enjoy availability on the accompanying online catch-up service ITVX, ensuring the championship action can be enjoyed long after each round ends.
The all-action show will enjoy breathtaking stage-side footage, on-board camera shots and heat-of-the-moment interviews. It will be interwoven with features and specials to encapsulate the full story of the British Rally Championship title fight as each driver bids to add their name to a prestigious roll of honour that includes legendary names, including Ari Vatanen, Roger Clark, Hannu Mikkola, Colin McRae and Richard Burns.
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Each category of the series will feature in the highlights, giving every registered contender a chance to appear in the broadcast with an unrivalled offering for UK rally competitors, sponsors and each of the six regions visited by the BRC.
“We are delighted to announce this ground-breaking return to mainstream television for the British Rally Championship” enthused Reece Tarren, Probite British Rally Championship Manager.
“Our dedication to promoting the championship has ensured top-tier visibility for both competitors and sponsors. This sensational partnership with ITV4 and ITVX opens up a whole new audience for the series, allowing almost every home in the country to watch the championship drama unfold from the comfort of their sofa, captivating rally fans old and new. It’s a very exciting time for the BRC and we can’t wait to get the championship underway in March”.
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