Formula 1 is to collaborate with Designer Parfums in order to launch its own range of perfumes, which will be available in 2020.
Three limited edition pieces of 3D printed art, which will eventually house the fragrances, have been created and placed on display at the Yas Marina Circuit on Friday.
They have been “specifically inspired by the world of Formula 1, uniting technology and dynamism with heritage and storytelling.”
The designs are on sale to Paddock Club attendees while the five fragrances themselves are set to reach retailers next April.
Each fragrance will retail at £195.00.
The trio of 3D printed designs, as explained by Formula 1, are:
AGILE EMBRACE – Based upon principles of form created from flow, the lines embrace the inner core that contains the heart of the design, made from 3D printed Gold plated.
FLUID SYMMETRY – Derived from the evolving organic lines of the cars aerodynamic design, this conception is proof that the physics of natural forces in unison with advanced materials can produce a new form of technological bio aesthetic for the 21st Century, made from 3D Printed Blasted Titanium.
COMPACT SUSPENSION – A space frame as an exoskeleton with layers that suspend the inner flask inside a 3D printed geometry that is strong and references the engineering of advanced innovative structures.
"We are extremely excited to be working with Designer Parfums and [designer] Ross Lovegrove to unveil our new fragrance collection,” said Formula 1’s Director of Marketing and Communications Ellie Norman.
“The unique fragrances and bespoke F1 inspired bottles embody the dynamic qualities of the sport, and we are excited to launch the full collection early next year."
Discussion about this post