Mercedes EQ will sponsor the European leg of Formula E season four, starting with the inaugural Rome ePrix which be held later this month on April 14.
Mercedes is set to join the Formula E grid in season six, and will sponsor the Rome, Paris, Berlin and Zurich rounds of the 2017/18 calendar where it will serve as a presenting partner.
“It’s great news to see a name like Mercedes-Benz increase its ties with the series to showcase their new EQ brand ahead of entering Formula E as a competitor in season six," said Alejandro Agag, Formula E's founder and CEO.
"The direction and mindset of road car manufacturers is switching to electric and Formula E is the most relevant platform to develop and promote this change.
"Companies like Mercedes-Benz pushing for e-mobility again shows the unstoppable nature of the revolution currently taking place in the motor industry.”
The Mercedes EQ brand was launched at the Paris Motor Show, and will serve as a brand for electric mobility, offering a 'comprehensive electric mobility ecosystem of products, services, technologies and innovations.'
“Formula E is an agile and inspiring platform for us to present our new EQ brand to a young and technically engaged audience," said Dr. Jens Thiemer, vice-president of marketing for Mercedes-Benz Cars.
"Both the series and our brand stand for the move into a more electrifying future that begins today.
"Therefore, with our engagement in Formula E, I’m very pleased that we have the opportunity to draw more attention to the technology and product competence we have with our EQ brand,” he added.
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