Formula 1's Managing Director of Commercial Operations, Sean Bratches, has confirmed that the top tier motorsport series will hold more 'F1 Live' events in 2018.
Last year, Formula 1 took to the streets of London ahead of the British Grand Prix, with all ten teams and 19 of the 20 full-time drivers of last season making appearances, driving cars of past seasons and classic racing machinery.
"The next events of this kind will not be quite that big," Bratches told Auto Motor und Sport. "We're planning something similar in Marseille, Berlin, Milan, Shanghai and Miami, but not with so many cars.
"We believe that this contact with the audience outside the race track is important. It carries our message to people we would not otherwise reach.
"Formula 1 has been so exclusive over the years that it was only accessible to interested people. The same applies to sponsors. There is a lot of interest from companies that are not yet in F1," he added.
Last season saw a growth in TV viewing figures in Formula 1 by 6.2 per cent while there was also a growth of 54.9 per cent for the brand on social media platforms, and Bratches described PR events such as F1 Live in London as "very important" for increasing the series' presence.
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