World famous sports entertainment announcer Michael Buffer will introduce each driver individually at the United States Grand Prix later this month as part of a new initiative thought up by new owners Liberty Media.
Buffer, the Hall of Fame Sports and Entertainment Announcer, is well-known for his "Let’s get ready to rumble!" catchphrase during boxing announcements.
He will now turn his hand to Formula 1 by introducing each driver on the grid just minutes before lights out for Sunday's grand prix.
"We are delighted to welcome Michael Buffer as part of our ongoing commitment to our fans to build the entertainment factor in Formula 1,” said Sean Bratches.
"We know that the F1 United States Grand Prix is the best place for a globally-recognised star like Michael to take the spectacle to the next level. This is an amazing opportunity, I’ve known Michael for over 30 years and there is no one better: he will elevate the driver brands and shine a light on Formula 1."
Buffer added: "I’ve been involved in some of the biggest sporting events around the world and have introduced most of the greatest boxers of the modern era, and now is my time to introduce the world’s finest racing drivers.
"They are the stars of the show and I want to introduce them with the energy and adrenalin they deserve before they fire up their engines and get ready to race."
In order to accommodate this change, the teams and FIA have agreed to amend the regulations for one race only, meaning cars and drivers will arrive on the grid 15 minutes earlier than normal.
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