The Haas F1 Team has received a huge boost ahead of its 2016 debut with the hiring of former Anheuser-Busch marketing manager Adam Jacobs.
The American outfit is hoping Jacobs will not only help to attract big name brands as potential sponsors and help to spread the Haas brand, but will also help promote F1 throughout America where its popularity lags behind Europe and Asia.
“It’s a great opportunity to develop and launch a global brand in an organisation led by someone as driven and accomplished as Gene Haas,” said Jacobs. “With strong support and leadership already in place, Haas F1 Team is clearly positioned for success. I look forward to helping shape the ways we achieve that success on and off the racetrack.
“One of our key objectives as the only American F1 team is to help grow the sport domestically,” he explained. “With the massive global reach of Formula One, Haas F1 Team is also uniquely positioned to provide a platform for brands seeking to grow their businesses in key markets abroad.”
Jacobs previously headed up marketing at beer giant Anheuser-Busch and oversaw Budweiser’s motorsport programme and other various sports sponsorship initiatives.
He also has experience working in sport as director of marketing at the NFL’s St. Louis Rams and briefly worked in IndyCar.
“Adam came highly recommended to Haas F1 Team and he brings a wealth of sports marketing experience to our organization,” added Haas F1 Team COO Joe Custer. “The projects Adam has overseen are global in scope, involving numerous partners and constituencies. He’s built great relationships during his career and we’re proud to have him at Haas F1 Team.”
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