Lotus has announced that multi-national electronics manufacturer Hisense will join the team for the forthcoming Italian, United States and Abu Dhabi races.
The Hisense logo showing on the prominent sidepod placement of the E22 at both Italy and the US races, before moving to the air box for the Abu Dhabi GP.
The branding is part of a global promotion by the Chinese provider of flat panel TVs, household appliances and mobile communications.
Matthew Carter, Lotus F1 Team CEO: “We are thrilled that Hisense has chosen Lotus F1 Team to enhance and strengthen its continued global development. Headquartered in China, Hisense has shown impressive development and worldwide expansion as a challenger brand, something which Lotus F1 Team can relate to closely as we continue to challenge on the track. Hisense has shown it recognises the value of sports marketing on several occasions and to have Lotus F1 Team identified as a key association as part of Hisense’s growth is a substantial compliment.”
Dr. Lin Lan, Hisense Vice President: “Joining with Lotus F1 Team at the Italian, United States and Abu Dhabi Grands Prix is a very exciting prospect. As we grow our brand awareness globally, we aim to use proven partnerships that we know will deliver. Formula 1, and in particular Lotus F1 Team, has huge potential and we are looking forward to working together over the coming months.”
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