Ferrari have modified their livery after leading doctors claimed the barcode, which featured on the side of the engine cover, is a form of ‘subliminal advertising’.
A statement from the team says: “Together with Philip Morris International we have decided to modify the livery of our cars starting with the Barcelona Grand Prix.
“This decision was taken in order to remove all speculation concerning the so-called “barcode” which was never intended to be a reference to a tobacco brand.
“By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations.”
A report in The Times newspaper claimed the barcode reminded people of Marlboro cigarettes, which goes against the European ban on Tobacco advertising.
Ferrari president Luca di Montezemolo called the claims ‘pointless and ridiculous’ in a statement on the Ferrari website earlier this week.
“Frankly, I find this argument completely pointless and it is verging on the ridiculous to claim that the colour red or a graphic design which shows a bar code could induce people to smoke.”
