McLaren confirms new Coca-Cola sponsor deal
McLaren has confirmed a return of Coca-Cola branding to its cars for the 2019 Formula 1 season.
The new sponsorship deal follows the successful trial during four grands prix last year in the USA, Mexico, Brazil and Abu Dhabi, where the drinks giant showcased different brands.
That will continue to happen throughout 2019, with McLaren confirming that "throughout the season, Coca-Cola will develop consumer events, activities at the points of sale, online promotions, and communication."
Speaking about the deal, McLaren Racing CEO Zak Brown said: "I’m proud that Coca-Cola, one of the most recognised consumer brands and supporters of sports fans in the world, has chosen to extend its partnership with our Formula 1 team.
"There was a positive reaction to our 2018 debut as partners on the Formula 1 track and I’m looking forward to us exploring the full potential of this partnership over the coming season."
Ricardo Fort, Vice President, Sports & Entertainment Partnerships, Coca-Cola, added: "We are excited to extend and expand our relationship with McLaren for the 2019 racing season. Sponsoring McLaren will allow us to create unique consumer experiences around the world."