DS Techeetah announce multi-season partnership with Omologato
DS Techeetah has announced a new two-season partnership with watch company Omologato, joining forces from this weekend's Marrakesh E-Prix.
Omologato, who aim to design high-quality handmade watches to sell at an affordable price, focus on motorsport-inspired timepieces having created multiple designs including the black, red, blue and yellow branded James Hunt Chronograph, influenced by the helmet design of the 1976 Formula 1 champion.
The company's logo will appear on the 'engine' cover of the DS E-Tense FE19 from this weekend's Marrakesh E-Prix while Keither Smout, DS Techeetah's Cheif Commercial Officer, confirmed that a watch inspired by the team's brand will be soon available to the public:
“We’re delighted to welcome Omologato to DS Techeetah," he said.
"Omologato’s founder, Shami Kalra, is a passionate motorsport patron and it’s great to have him and his team as part of our family.
"Watches are synonymous with motorsport and as we continue build the DS Techeetah brand it’s exciting for us to have our own team watch that we’ll be wearing, and that we will make available for the public this season,”
Shami Kalra, Founder of Omologato, added: “Omologato are delighted to be back in Formula E with DS Techeetah," with the company previously being a partner of Mahindra Racing in 2017.
"Our brand has grown substantially over the last few years, so it seemed natural to step up our game and partner with Formula E Championship winners.”
DS Techeetah currently leads the Teams' Championship after one round of racing, holding a one point advantage over BMW i Andretti Motorsport.